Problem: How might we help families connect better, ensure their safety, and organize their lives?
Solution: FamilyHub helps families keep up with eachother in real time by seeing eachother on the map, sends
out
critical alerts if a vehicile accident is detected, and organizes their lives with a centralized document
hub.
● Emphasis on social media marketing on various platforms (Facebook, Instagram, Twitter, YouTube)
● Offer promotions on these platforms for
initial free 14 day trial on premium family
bundle, showcase features of the app
● Market the “peace of mind” assurance
● YouTube pre-roll ads with several
scenarios of spouses/parents worrying about their loved ones
● Heavily market through YouTube influencers and creators that have our desired audience of women of 30’s
and up or that have children.
● Paid sponsorships of influencers and creators to utilize the trust and authenticity of their relationship
with fanbase to build brand recognition and expose app to a wider audience.
Looking at our financial projections we will need some serious revenue to come in.
We first researched apps that were similar to our idea such as Life 360. On average,
it cost between $3000 to $18000 to make a tracking app with features on it. We believe
that it would probably be near the $18000 range due to all of the features we would want on the app. We plan
on offering a 14 day free trial of our premuim
package as a way to draw in users to get them interested, then funding the app with our pro and premium
offers that contain additional features.